Rise & Dine™ to become Sunny Street Café® and Expand into Canada

Sunny Stree

The fast-growing, breakfast-lunch chain Rise & Dine™ Restaurants, Inc. announced today plans to change its name to Sunny Street Café ®; as the franchise expands into Canada. "As we prepare for our next stage of development, we want to ensure that our brand is well-positioned for long-term growth," said Joe Deavenport, chief operating officer of Rise & Dine™ Restaurants. "Our consumer research tells us that Rise & Dine™ generally connotes breakfast to most people. This means our brand must communicate clearly to consumers that our concept specializes in lunch just as much as breakfast." Currently, the chain has plans to open three to four restaurants, targeted for the first quarter of 2010, in Canada and 15 to 20 restaurants by 2012. The Ontario province will be the chain's initial area of focus.


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